Health Minister Don McMorris, transplant recipient Shammi Rathwell, former Saskatchewan Roughrider receiver Don Narcisse and actress Amy Matysio were on hand for the launch of a provincial awareness campaign on the need for organ donations.

The launch took place at The Centre Mall in Saskatoon. A cornerstone of the campaign is a Facebook profile picture with an organ donor badge to let people know they support organ donation. For more information, visit